This is ideal for someone starting out in their career. Having worked with many businesses, startups, founders, marketers and designers for almost 30 years, I had less to learn from Fadell. And what I did learn from him is mostly not applicable unless I find myself leading a company some day. Not worth the nearly 400 page slog for a few nuggets. Was hoping for intriguing in-the-trenches stories about developing the iPod, iPhone and Nest. He sprinkled in a bit of that, but not enough to maintain my interest. Still trying to figure out what was “unorthodox” about his guidance as the subtitle claimed.