Started slow and mostly remained that way. It began feeling redundant and padded; a blog post being stretched into a book. However, the substance slowly arrived. McKinsey presented some fairly comprehensive research that’s applicable if you are a large organization in a competitive market. I don’t do business strategy for large organizations, but I appreciated what they put forth. It was a slog, yet I learned a few things and ultimately I think it was worth the read –– for me.