A clear, informative roadmap for how to write prescriptive non-fiction. Feels very grounded in actual experience and I imagine it wasn’t easy to write as the book has to embody the principles that AJ puts forth in the book. It does. The book makes obvious just how much organizational and foundational tasks go into the successful “writing” of a book. I’m actually eager to apply her process to my own book—if I could only identify what the subject matter should be. I imagine I would lean heavily on this book as a reference. Not the most exciting read, but thorough and practical.