This was a bloated, highly repetitive book in the same vein as Fooled by Randomness featuring a smart, accomplished author that really wants to come across as smart and accomplished. In this case, Sutherland also thinks he’s a comedian with a highly irritating overuse of footnotes (almost every page) that were mostly unnecessary and bad attempts at humor. It got to the point where I just read the footnotes in chunks and didn’t try to tie them back to the content above. The book’s message: If you want to be as creative as me, think counterintuitively and find solutions that aren’t based on rational thinking, but on how people really think and behave. Got it. Didn’t need 360 pages of it.