Rudimentary if you’ve spent 20 years in marketing. I was looking for the author to connect the dots on how using digital strategies can lead to getting published. The book only dances around it. It was clear that the author stitched the book together from a series of blog posts, most of which share a “top tips for” format that becomes repetitive and grading when doing a straight read-through. Some helpful insights on content, but not enough meat on this bone.