The BBA

How To Win Friends and Influence People

Dale Carnegie, 267 pages


 

Common sense packaged as some sort of revolutionary wisdom. From the 1930s and felt very dated. Maddeningly repetitive: If you want people to like you, show interest in what they are interested in. Here are 45 examples of that – as if this concept is so difficult to grasp I need more than negative 1 examples to get it. A fair amount of Dale’s wisdom was mostly how to manipulate people. And he made it a point on several occasions to try and justify how this was not manipulation –– which only supports my supposition. Total crap.