True to form this was a short book with little fluff and some excellent thinking on strategy. I’ll need to revisit my notes on repeat to try and indoctrinate his ideas. Thematically this was similar to Good Strategy / Bad Strategy and The Crux, but more accessible and actionable, perhaps. All three are a great foundation for my line of work.  Author does smack of arrogance, but also practicality. Hence the title.