Despite being on the dry side and needing a deeper culling down of content, I really enjoyed this linear recounting of how PayPal came to be – and all the personalities that influenced it along the way. I’d say this isn’t the book for most, but it combined startup ventures, the world of Silicon Valley, branding and marketing challenges, business and product strategy, along with personalities I find intriguing (Musk and David Sacks). So it was a potent combo for my tastes. Ancillary material in the book suggests the author was extremely diligent and thoughtful about getting an as-close-to-the-truth narrative in place (a 5-year effort) as possible. I appreciated his rigor. Also appreciated that he kept it linear and didn’t use the tired technique of bouncing back and forth between time periods to try and come off as super intelligent. My solo gripe was the redundancy in certain areas. Justifying a point with one or two quotes is great. Four or five quotes is excessive. It was like he had done so much research that he didn’t want to leave anything out. This was great fodder for the anticipated Elon book by Walter Isaacson that I’ll be tackling in the near future.