Popularized by K. Ludwig and cronies during our college years, the term “vortex” was used in jest (sort of) when referring to women. As K. Ludwig would competently explain: “the vortex (woman) would suck you in and you would be powerless against her will and unable to extract yourself” – or something like that. Eventually usage of “vortex” evolved from its universal, leery connotation of the spellbinding female species to hone in on an individual vortex, Angela. Referred to as “The Vortex,” K. Ludwig would assert that he was subject to her every whim. Others would simply say he was whipped.
During the height of “vortex” usage amidst our dormitory crowd, I came across these ads for The Vortex Bar and Grill. At the time I was majoring in advertising – and Angela (The Vortex) – and these ads represented a weird intersection of these two interests. I still think they are great and after a quick web search see that the establishment is still going strong in the ATL.
I would be remiss if I failed to mention D. Knoll’s contribution to the popularization of the vortex concept. His enlightenment on the subject may have been captured best during a Spring Break drinking episode: “Here’s to Vortices. May I soon find one of my own.” (He did.)
The 1990s ads:
It’s never too late to start wasting your life. Too bad that’s taken. A perfect tagline for this site.